He created images and neologisms, stopped hearts and desires, bewitched common folk and artists. Federico Fellini and Marcello Mastroianni, face and pen of that movie that celebrated Italian cinema everywhere. ”According to me we can divide movies into before La Dolce Vita and after La Dolce Vita: it has broken the rules of narrative thanks to its audacity, it has shown that you could be honest on screen. Never had we seen a work with such a high morale, intelligence and maturity. It has changed history”. Words spoken by Martin Scorsese, and maybe we should believe him. With time Fellini has become a prejudice, an illogical analysis of a glimpse of life, sweet or maybe not. With these words in one of his last interviews, he told Positif, a French Cinema Magazine, about his arrival Rome: “I still remember the first time I arrived, in a tram, a small tram that left from the train station, left behind the city and crossed endless miles of countryside next to a Roman aqueduct. In the end this building, halfway between a hospital and a University would appear, it had a magical name Cinecittà.” That tram was numbered 8 and a half, than it turned into a “Street”, and by a giant leap in fantasy it turned into a ship that still kicks time in the butt. “Excuse me, Federico, can I take a picture?” “Who are you, paparazzo?” “I am Aptitude” Federico smiles and, almost turning his back to the camera reassures us. “Go ahead, shoot…”
Photography and I have always been distrustful of one another. It tried to force me in the shot, limiting in this way my space and reducing my field of vision. My exaggerated showy nature obviously left no room to justify the static nature that is the fundamental reason of its mandate. Contrasts. A difficult coexistence. Yet we flirted for a while, we exchanged knowing glances and promises of eternal sharing… But I never humored it. Not much anyhow. I had to concede a few shots, now and then, to appease my photographer friends; or as a register of birth for my works of music; in the shape of phonograms, posters, and bills. Just to get back to my real life, to the natural movement set by time, by encounters. By my need not to feel spied upon, observed, searched by the invading yet alluring lenses. Were those slides good for me? I don’t know. A game. That is something I can accept! The fact that it has been a game makes me feel good and less guilty. Vanity has nothing to do with it. Here, on this set we call life, you either love yourself or you don’t. Trying to stop the moments is a criminal way of killing your future. Delegating to a shot the responsibility of granting us an everlasting existence. The eyes work way better than the most sophisticated lenses. Inside is where the interesting things happen. It is inside that we appreciate the fragrance and the charm of people. While, if you have to take the camera out, load it and aim at the subject or the situation… everything vanishes. And you are back to being the silly voyeur, inconclusive and unemployed in the function of emotions. I liked myself in the dressing room. Behind the scenes. In the dim light of my success. When the lights go out: that is when you can see real talent. Many struggle up there, for hours, months, years, without losing a single drop of sweat. Worst of all, without succeeding. - Smile! - Excitedly says the photographer. I would like to tell him: Isn’t it dangerous to smile without a soundproof reason? Social media don’t call for spontaneity. Black and white is far more honest and sincere, always. The camera most of all loves children and the elderly, for various reasons they are out of the competitive race. Maybe, with our baby bums in the air on the changing table, we were able to give off a sincere smile, a genuine one. We would dash out of the printed picture to run towards the imponderable. The becoming luckily is all to be invented. Therefore both a Polaroid and the most sophisticated camera will love any carefree and dreamy moment. Let’s look inside ourselves. Let’s look at our own inner changes. Let’s also accept our inopportune defects. A bad exposure, reflexes and a clunky shutter, all things that really do not matter. My few shots in plain clothes, outside my professional environment, have been timid testimonies; I wanted to immortalize faces, landscapes and moments. Sharing the light, half-light and the wonderfully accomplice darkness. A few eloquent frames of life that overflow from an otherwise flat, colorless and solitary existence: just like many pictures tend to be. - SMILE!!! Someone shouted at me. - I do it 24 hours a day, I answered. P.S.: I would like to thank Roberto Rocco for having been a friend of mine outside any darkroom. Being a friend of mine under the light of the sun. I promise I will not storm against anyone who will use cameras as long as they will not disturb my calm and mellow lifestyle.
Perfection, when he jumps, he stretches them and they run with him in the wind. A perfect machine, a gazelle fleeing, covering miles as if they were feet, the eye on the finish line. He is just like Aptitude, till the end.
It is not easy to distinguish the divide between talent and transgression. Abel Ferrara’s hand on cinema is a dirty one, full of cravings and thoughts. Reality is what you wish was not, yet often is. You are just like Aptitude, Abel, you challenge yourself, you stop, than you start over again and no one has to show you the way.
Holding onto his Oscar, he thanked Fellini, Scorsese, the Talking Heads and Maradona a mix of cinema, music and passion for the Argentinian football genius. Paolo Sorrentino and Tony Servillo have always been a couple, a cinema union that seems to suffer no crisis whatsoever, right now they are on the set of the Neapolitan director’s latest movie “Them” that tells one part of Berlusconi’s life, guess which one.Them, a simple word, could mean everything even if it could sound a tad generic. The movie narrates the decadence of the Berlusconi court, not the political but the private one, the one lived in the media covered nights in Arcore. A long stretch of life, starting with the birth of the economically eternal love with Veronica till the gloomy ending in Bunga Bunga.Paolo sorrentino Paolo Sorrentino was born in Naples. He is the director and the screenwriter of his own movies. He won four European Film Awards, one BAFTA, five Donatello Davids, seven Silver Ribbons and one Oscar with The Great Beauty. Tony servillo Marco Antonio Servillo, born in Afragola, a few miles from the gulf of Naples. He won two European Film Awards, four Donatello Davids, Four Silver Ribbons, one Golden Globe, three Golden Ciaks and a Silver Marc’Aurelio for best actor at the Rome Film Festival. Toni Servillo this time turns into Silvio Berlisconi, his face becomes an Italian mask, just like so many years ago he turned into Giulio Andreotti for the Paolo Sorrentino movie Il Divo. In The Great Beauty he played the rich writer Jepp Gambardella, guide to the pleasure-loving Rome devised by the fantasy of his director.
The kitchen is the place he calls home. Italian Food is a trademark and his face is one of the most well known faces linked to Italian cuisine. Carlo Cracco is not just a name followed by a surname. He is an Italian “taste” firm in the world. He believes cooking is an emotion. Only those who can feel the emotion and know the wind it builds inside of you will win in this race we call life. The egg that once belonged to Columbus, he turned it into “Cracco’s”, he defined it as the ingredient inspiring his career the most. Today, Carlo is an opinion leader also outside the kitchen, thanks to his attitude and his way of interpreting his role. Television turned him into a star, turned his face into an emoticon, something that tells you what you are and what you wish to say. “At home, I’m always the one doing the cooking. Two things you’ll always find in my fridge are salami and salad”. Simplicity in the hands of someone who knows the road to success is huge and original. Carlo might seem far, far away but he’s easy to find. He has said it over and over - three months in TV and then you will find him in his restaurant; just knock on the door, I’ll be there. Aptitude knocked, Carlo was there
Marcello Mastroianni è la dolce vita, la dolce vita è Roma, bellissima e tutta da vivere, celebrata in un film di Fellini che ha reso la città ancora più eterna. E Marcello è quella faccia da italiano che corre veloce nella pellicola a fare il giro delle sale di tutto il mondo. «Non mi piaccio. Non mi sono mai piaciuto, neanche fisicamente. Non mi piaccio quando mi osservo allo specchio: questo nasino corto, questa bocca cicciuta. A me piacciono le bocche senza labbra e i nasi lunghi, aquilini. Io sono carino e un uomo non dev’esser carino. Più ci penso, più mi chiedo come sia possibile che una faccia simile mi dia da mangiare. Che la gente ci veda l’espressione di un’epoca, anzi il simbolo di un uomo ambiguo, confuso, egoista, immaturo?». Rispondeva così, Mastroianni, ad Oriana Fallaci, eppure era il volto bello di un’ italiano, l’uomo dei desideri di donne di colore e lingue diverse. Eppure è stato e sempre sarà Marcello, uno dei pochi che non dovrà mai dire il suo cognome. Centosessanta e passa film per quella faccia da italiano. Chilometri di pellicola ed allora permettete ancora un “frame” firmato Aptitude
Claudia, semplicemente Claudia. Claudia Cardinale una bellezza italiana, semplice, delicata, confonde il giorno con la notte, la luna ed il sole, il buio e la luce. Passano gli anni, tanti, ma Claudia confonde anche noi, la resa di Aptitude al “bello” é per sempre.
Roberto Bolle, dance and beauty, liked by everyone without any effort at all. Moves like water poured in a glass, unique fluid of the most celebrated dancer in the world. Rigorously ‘made in Italy’.
In 2010, on behalf of Tod’s, he signed with the Mayor of Rome the sponsoring agreement for the restoration of the Coliseum. 25 million Euros to pay history the homage it deserves. In 2011 Forbes ranked him, together with his brother Andrea, among the richest men on Earth. As of September 2016 he ranked 1121st (26th in Italy) with a net worth of 1.36 million dollars. Once Robert Orben said: “Every day I get up and look through the Forbes list of the richest people in America. If I’m not there, I go to work”. Don Diego never stopped.
Andrea Bocelli is the king of the world. All his shows are pearls arising from a sea of music. He sets foot on every stage, he is Andrea Bocelli, an Italian on the roof of the world; his unique voice travels from New York to Rome, from Paris to London, from Milan to Los Angeles, from Tokyo and Beijing. He is the music and media heir to the great Luciano Pavarotti. Aptitude had to open the doors of its great “glamour” theatre to him !
Kevin’s myth was born to the tune of Marvin Gave’s “I heard it throught the grapevine”, played during the funeral dressing of “Alex’s” lifeless body. In “The Big Chill”, the actor playing Alex is Kevin, yet nobody will ever see him. The director of this cult movie, Kasdan, cut all his scenes, flashbacks included, and this made Kevin famous.“I’ve learned to accept failures and successes as part of a whole, that’s life. If you don’t experience things you make no mistakes…” Kevin, Hollywood’s sex symbol, correctly shares this idea with People, and this statement condences Kevin’s career. Fandango, The Untouchables, No Way Out, A Perfect World, JFK, The Bodyguard and than, Waterworld, Silverado, Robin Hood are only a few of his most famous movies.Yet there is Indian blood in his life, and with “Dances with Wolves” in 1990 looted Hollywood.The movie won seven Oscars and got five nominations. Best movie and best director. In 1998 the American Film Institute ranks it 75th in the Greatest American Movies of all time list. Kevin wrote history and whoever does that is never ordinary. Three wives and seven children, it’s clear that you can’t blame zero growth on him. Three women yet millions who desire him. Which woman in the world hasn’t desired him even if only for a day? One hour or just five minutes…“I’m happy with what I’ve done. I’m not always happy with the results, but I’m happy with the decisions I’ve made, because I made them. I think is an important way to deal with life.” This is the answer given by Kevin to David Giammarco of Cigar Aficionado Magazine in an interview given fifteen years ago. Today those words are set in time like the white hair painted on the front paws of his beloved “Two Socks”. Sixty years of Kevin Costner, many of which we have celebrated with him.Written by Maurizio Catalani
Seven years before, it was 1941, Mr. Miller one afternoon, having nothing else to do, was playing a melody on the piano that will make forever famous this little, now bigger, city in Tennessee. Chattanooga. He was celebrating that little train that cut trough town and, some years later, on that same train, with his mom and grandparents, little Samuel arrived some trains pass once in a lifetime, for Samuel the stops have been many more.Hi, can you tell me how come you are Samuel Jackson and not only Jackson like so many fucking individuals in the States? Why you are Pulp and the others aren’t. Why you are a Star making Wars and the others aren’t. You are Captain America and the others aren’t. You are Jackson and the others aren’t.For little Samuel, abandoned by his father, the streets in Chattanooga were filled with dust, the same Miller’s train lifted.Might I tell how wonderful it is, so wonderful, to set the camera, the lights, the diaphragm and that little black and white you need and than clicking on that Samuel’s face?What would you ask to him? I froze the pictures and he writes the rest with his expression. That astonished and grotesquely angry face when Travolta unintentionally shots and smears with blood the car in one of the most iconic Pulp Fiction scenes. His movies, in sixty-eight appearances, have cashed in over seven billion dollars. Die Hard, Star Wars, Captain America, Kill Bill, Jackie Brown, Jurassic Park, and Goodfellas. You feel like you have last seen that big face five minutes before while maybe he was trying to explain to you that there in not one reason, one bloody reason not to be unreal. “Well, yeah. I was just sitting here, eating my muffin, drinking my coffee, when I had what alcoholics refer to as a moment of clarity.” It is Jules Winnfield speaking, in Pulp Fiction. And maybe is life is the one of everyone. What is great is that who said those words became their owner. That’s why he is Samuel Jackson and not just Jackson. Meeting those who have made the history of cinema I’ve asked myself a thousand times what to ask them. But Aptitude doesn’t speak a lot. I want to know you and than I choose the image and not the words. Is a matter of ideas, of life style, of descriptive will. That i show I am I like to talk with you through a “frame”. Moreover, when you piss off someone what matters more, the expression on his face or the words that will follow?So shoot, seize the moment and tell it in the only language you know. Samuel Jackson hasn’t had an easy life. His childhood marked by a father who wasn’t present. Than you walk up and down, along those fucking moments when the brain demands many different things… but not reason. Than Spike and you climb up again. Tarantino puts him everywhere, also in his home drawers and then Spielberg and Scorsese and you find yourself running with the superhero in Captain America. It’s not for everyone.I went and re-read an interview with him and I’d like to share with you the things I liked. “I don’t choose movies because they pay a lot or because they will win a prize, I choose them because they mean something to me or they represent a challenge or they teach me something”. That’s Samuel Jackson speaking and maybe we have to believe him.I shot a few pictures in a dull moment during his stay in old Rome. A few minutes, maybe five, maybe ten, no more, but this is Aptitude to travel the world for days to freeze time in a second.Written by Maurizio Catalani
So much has been written about you and your family and their history of success. Tell me something about your family that nobody knows. Maybe not everyone knows that there is a brand new representative of our family’s fifth generation named after our first restaurant in Venice. What would you say is the largest reason behind Cipriani’s success? I don’t think there is one big reason but rather many components. Hard work and passion for four generations now, a style that does not impose, simple flavours served with love, a happy and relaxing atmosphere, and some luck. What is your favorite dish? The list is long and it depends on the mood and the situation. I can go from a typical Venetian dish like seppie in nero (squid in its own ink) to the most simple, but fantastic Norwegian crab with a touch of olive oil, and I can tell you that a perfectly cooked pasta al pomodoro always makes me happy. What is your favorite place to travel to and why? I typically try to open restaurants in cities that I like since I then have to spend quite some time in them. Recently, I have become very fond of Ibiza. There is some understated freedom and wonderful atmosphere in this naturally beautiful island that makes me want to spend as much time as I can there. Also Punta del Este where I can relax for a few days every year, that is a luxury! Is Italy doing better after the big recession that started in 2008? I think it’s improving but there is still a long way to go. Tell us what you find to be the most obvious difference between serving American and Italian customers. Considering that it is thanks to an American customer that my grandfather opened Harry’s Bar in 1931, I can say for sure that they are equally generous and they can both have a good soul. Your son is now working at Miami’s Cipriani. Is he loving it here? Describe the relationship you have with him. Actually both my sons Maggio and Ignazio are involved in all the projects that we do. They are based in New York and travel to the various locations. The relatonship I have with them is of great respect and I try not to interfere with their decisions, even if we might think differently at times. They opened both Cipriani Downtown Miami and Mr. C Beverly Hills mostly on their own and I have to say I am very proud of them and of the results they are achieving. Miami has been growing so fast in the past few years. What is your perception of this city? Miami has become more and more international, with great hospitality offers, cultural richness, events throughout the years and many new vibrant areas that are developing every day. What is your next goal, and your future plans? We have a lot on the plate at the moment, both in the States and abroad. We are opening a restaurant in Mexico City at the beginning of May, one in Dubai at the end of the year, we are discussing other projects in Miami and Ibiza. This said, my goal is to keep doing what I am doing and having fun doing it for as long as I can.Interview by Marianna Di Tommaso
Aptitude stays up all night long and doesn’t retire before down breaks.Nighttime in Miami is full of lights, restaurants, luxury cars, and beautiful women.And then… then there’s the music, and Cedric compels you to join him.If your are born in Marseilles, have Italian grandparents, and grew up amidst the concrete and the sidewalks of a French port, what impels you to travel all over the world and then go live in Miami? Asking Cedric this question leaves room for only one answer: music.One of the most famous djs in the world, his shoulders are broad enough to bear the weight of a Grammy Award.Lana Rey’s Summer Sadness remix made his dream of a Grammy come true. Not bad, for the kid who used to play on the docks in Marseilles. Cedric laughs in the face of Aptitude, he laughs in the face of life, laughs recalling his Italian grandma who raised him, overfeeding him as well.His dog looks at him; it’s difficult to go out for a walk with an owner who lives by night. But Miami has always mixed up day with night, and both Cedric and his small Maltese didn’t take long to get used to it.As a youngster, Cedric had already begun to assault his parents’ eardrums. At the age of fifteen he had already turned his house in a small club. Cedric wanted to be a soccer player, but he let Zidane do that. Cedric smiles and grips the thumb of his open hand. Those same hands that light up Miami at night. A night too long to live and all too “house” with Cedric at the console.Interview by Marianna Di Tommaso
So much has been written about your father’s family and their 100 year history of success. Tell me something about your Mother.Tell me something about your FatherMy mom Emilia Fabbri was part of the Fabbri family, an important publishing company in Italy, while my father’s family owns the Gruppo Desa Italsilva, a leading chemical group in Italy and France. Both taught me, with their daily example, how to always be humble and respectful, having very well in mind what are the authentic values in life, without giving too much importance to objects or material things. I am really thankful for the traditional and good severe education I received from them. From such a prominent family, did you have the innate desire to prove that you could surpass all expectations and do it your own way?I always had the innate desire to do something valuable, not for money nor to prove something, but for the passion of doing something positive and valuable, both in business and in life. This is the inner fire that pushed me – and it is still pushing! In 1998 you started MP Web. Did you think that almost 20 years later the internet would be such an integral part of our lives? At that time, I actually thought it would have happened even earlier. The new technologies are bringing new business opportunities in many industries, including the media and broadcasting sectors. Rules and mechanisms of how business works continuously change, and it is crucial to have the knowledge to quickly adapt, being flexible and ready. Being flexible is more and more a crucial necessity not only for companies, but for people too! Your company has been so brilliantly successful is there one sport “rights” distribution that is your “holy grail” of obtaining? I am particularly proud of our recent agreement with the National Football League (NFL) for the distribution of their TV rights overseas. NFL is a brilliant, world-renowned organization with over 2,000 employees, and their choice to entrust their international TV distribution to MP & Silva is one of the most meaningful recognitions for our group. What words of advice would you have for the up & coming-idea maker/dreamer/entrepreneur?Success is in the execution: having a good idea is only 10%, how it is realized and put in practice is 90%. The two ingredients for a successful execution of a good idea are passion and organization. I believe that was in 2007 just as the United States was in the middle of the Great Recession. Did this invigorate you to succeed even further?The international economy is always about cycles of ups and downs, and in those periods you must be balanced but brave enough to take opportunities. Regarding 2007, also Europe was in recession, and I believed that the USA would have recovered earlier. Your philanthropic side is a very well known as I am sure that you are modest about it. Tell me about Casa Famiglia. Do you think that a version of that could work in Miami?Casa Famiglia is a project ran in Africa by my family’s company, it’s a village for 40 orphans in Burkina Faso, we are really proud to give shelter, schooling and the formation for a future job to these kids. In Miami I’m supporting cultural projects like the New World Center and the Bass Museum, and we will see in the future what else can be done, eventually for kids. Why is art important to you? What is your perception of the art world in Miami?Who’s interesting you now on the art front?It’s very important for Miami to have become a prime international destination for arts. I believe that the recent growth and success of Miami could happen when it started to be not only a tourist city, but also a center for business and a city for arts. And for its residents it’s a great feeling to live in a city which is not only sun and beaches, but also arts and business. You moved your family from Milan to Miami. Is everyone loving it here? Is your wife Tatiana & your sons Giorgio & Nikolay enjoying their “American” life?They all love Miami, though they miss Europe sometimes, especially my wife. We are going to Italy, France and UK often though, spending most of our holiday periods there. And when we’re in Europe we miss Miami, of course! Best night out in Miami with your family would be?Cavalli and Casa Tua. I’m co-owner of Cavalli and I must say the food is unparalleled, while I’m also a Casa Tua lover, for the charming style and atmosphere. What’s next for Riccardo Silva?Developing new projects with passion and dedication, with something special for Miami