The soles of his shoes, lined with rubber nubs, are a symbol of Italian industry in the world. Diego della Valle, center of the Coliseum, center of time standing still.
In 2010, on behalf of Tod’s, he signed with the Mayor of Rome the sponsoring agreement for the restoration of the Coliseum. 25 million Euros to pay history the homage it deserves. In 2011 Forbes ranked him, together with his brother Andrea, among the richest men on Earth. As of September 2016 he ranked 1121st (26th in Italy) with a net worth of 1.36 million dollars. Once Robert Orben said: “Every day I get up and look through the Forbes list of the richest people in America. If I’m not there, I go to work”. Don Diego never stopped.